Windows 10 support ends October this year. Microsoft just handed enterprise IT teams the same ultimatum: pay premium fees to extend Windows 10 support, or move on.
Most organizations are treating this like an inconvenience - something to grudgingly deal with while spending as little as possible. But the smart ones? They're seeing it for what it really is: a chance to fundamentally rethink their entire endpoint strategy.
And increasingly, they're landing on a surprising answer: macOS.
The Math Nobody Wants to Do
Here's the secret about Mac vs. PC economics: once you factor in support costs, security incidents, and productivity impacts, Macs often cost significantly less over 3-4 years.
I know, I know - the sticker shock is real. But one enterprise customer told me they were initially resistant because of the upfront cost. Six months into their Mac transition? They're now accelerating the rollout because the operational savings have been so dramatic.
When Users Start Demanding Better
What's really interesting is watching the conversation flip from IT pushing Mac adoption to users demanding it.
I've seen this pattern repeatedly: IT starts with small Mac pilots, then other employees notice how their Mac-equipped colleagues spend less time fighting with their computers and more time actually working.
That organic pull creates momentum that smart IT leaders are leveraging to modernize faster than they ever thought possible.
The Operational Nightmare You Can Fix:
Beyond user experience, there's an operational reality that rarely gets discussed: maintaining software consistency across thousands of devices is a nightmare.
One customer came to us with 17 different versions of the same design application across their Mac fleet. The security implications alone were concerning, not to mention the support burden.
After implementing proper Mac management? All devices updated to the latest version in 24 hours.
When routine maintenance that once consumed days happens automatically in hours, your team can focus on initiatives that actually move the business forward.
Looking to the Future
As you stare down the Windows 10 cliff, the question isn't just "What's our next OS?"
It's: "Is this the moment to fundamentally rethink our approach to endpoints?"
For a growing number of enterprises, the answer is yes. They're discovering that macOS offers not just a modern user experience, but a more efficient operational model that reduces total cost of ownership while improving security and satisfaction.
The most forward-thinking organizations are using this forced transition to build something better - treating devices as strategic assets rather than commoditized tools.
What's your move? Are you thinking about changing operating systems with the Windows 10 announcement?